OMC has executed thousands of poster campaigns in every major city since 1969, including the iconic “IPOD Silhouettes” campaign.
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The Right Vendor
Hire a vendor capable of daily maintenance at a reasonable price. Avoid intermittent “Refresh” programs. Dishevelled posters damage the brand’s image. No visibility five of seven days per week is not exactly value.
Standard Poster Sizes
24" x 36"
48" X 72"
Poster Cutouts
Open the door to a variety of high-value placement opportunities
Cutouts increase reach and decrease costs
Playful design and placements draw more attention
Cutouts maximize penetration and cost efficiency
Wildposting Pricing - NYC
Combo of Standard Posters & Cutouts
Representative Site Map - NYC
Coverage is selected by district as opposed to address-specific locations. Site locations subject to change
Districts most commonly requested:
Downtown, Chelsea, Midtown, Upper East Side, Williamsburg
SM Content Package
Create social media content with a mini poster campaign.
5 – 10 sites are posted on a one-time basis in order to capture promo quality pics to support a social media campaign.
Production of one or two poster creatives and 15 high resolution images.
Size 24″w x 36″h: $3,500.
Size 48″h x 72″h: $4,500.
Stickers
Create SM Content with a mini sticker campaign.
SM Package 10 sites / 20 pics: $1,150.
Standard Campaign – 300 stickers on the coolest spots for 3-weeks: $2,850.