Who killed wildposting? Every single wildposting / wheatpasting vendor that serves New York City is responsible for the 60% reduction in poster site inventory since 2022. Without exception, the vendor you hired to execute a wildposting campaign in NYC over the past seven years contributed to: Unsightly appearance of poster sites. Advertiser’s posters lying across sidewalks like industrial waste for several days after every rainstorm. […]
Vendor selection is the most critical factor to the resulting value and success of a wildposting / wheatpasting campaign. How to Buy Wildposting / Wheatpasting Media. 1. Get the sales spiel from the vendors that appear experienced and reputable. 2. Be sure to ask which of the three package-types is being quoted (see below). 3. Then contact OMC Outdoor for objective planning […]
New York City wildposting inventory is down 50% in 2023 In the most requested coverage areas of NYC, Greenwich Village, SOHO, East Village, Lower East Side, and Williamsburg Brooklyn, there are only fifteen posting sites vs thirty one year ago large enough to hold five or more advertiser’s posters. This year advertisers are going to find 50% of their showing farther away from the main […]
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